If you’ve been doing any kind of marketing online over the last couple of years, I’m sure you’ve heard all the constant “blah, blah, blah” that is talk about social media and how you should be using it or not only is your business going to fail, but your head is going to combust in a spontaneous fiery ball of magma. And while there is a certain grain of truth to the what they’re saying, I’m here to tell you that the hype is not always necessarily as true as some make it out to be.

In my opinion, social media isn’t all that’s cracked up to be — and for some, that may sound funny coming from someone who owns a social media marketing company. But in saying that, I do think you are an absolute and utter ball of amoebic fluid if you’re not utilising one type of social media to promote your business, which based on the title of this post, is obviously Facebook.

The truth is, marketing any business successfully using Facebook — and sometimes nothing but Facebook — is extremely easy. And for those of you savvy-sausages looking for this exact information, this post is going to reveal to you the most essential Facebook marketing tools, of course, expressed through my own humble opinion.

1. uSocial Facebook Marketing

Of course, this was always going to be my Numero Uno choice. With uSocial’s Facebook marketing services, you can targeted and real Facebook fans, friends and likes to be delivered to your own profile on the social site. Some people underestimate just how powerful this tactic can be, but for those of you who’ve done any kind of email marketing will realise, it’s about as hardcore as having your very own massive list of targeted email subscribers to send promo messages and offers to whenever you so desire it. In short,  go use this service now or a swarm of bitey insects will likely devour your children.

2. Facebook Advertising

Coming a close second is Facebook’s own advertising platform for advertising on the site. Just like Google’s famous (or infamous, as the case may be) Adwords system, you can pay FB to place your ads in the sidebar of the site, targeted to certain keywords so that they’re shown when users that fit your demographic talk about the topic you’re promoting, or read about similar interests. Of course, the benefits to this are many, including the fact that you can reach such an immense base of people (500 million and counting…) immediately, as well as the fact that clicks are worlds cheaper than Adwords. Start posting your ads on Facebook here.