As with Facebook and Twitter, there will surely be companies everywhere offering for you to buy Google Plus friends. And as we here at uSocial were the first company in the world to offer the sale of these services on the latter two sites, it stands to reason that like a Gestapo officer with a pistol, we should be listened to.

However, we don’t necessarily think it’s good idea to seek out these services on the social networking site that the “Big G” has recently launched. Why, I hear you ask? Well…

…we’ve already tested it for you. And the results were…well, just read on.

To start with, as soon as Google Plus launched we tested whether or not we could sell customers like you fans, followers or whatever else you want to call them. I mean, it is the business we’re in, so we’d be stupid not to, right? Well, the fact is it didn’t work out as well as we’d hoped. For a start, although we easily generated over 3,000 new friends (3,154 to be exact) on our test page in less than four days, the result of targeted promotion to them went much more poorly than we’d expected. And when I say poorly, it was like throwing liquid feces at potential customers and hoping they’d buy.

 

 

 

 

 

 

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Now at first we thought that we’d simply done something severely wrong. That despite being the most experienced people in the industry when it comes to fan/follower services, we’d just slipped up like a model on a runway.

So, we tested again with a different account. This time we targeted our potential audience even closer and went with an even-smaller group of only around 1,000. But again, after sending a week’s worth of promotions, we’d barely brought in $105.

We FAILED.

After our second miserable failure, we sat around in thought picking lice from each other’s backs like the stupefied primates we are and had a good long hard think about it. The question on our mind quite simply was “If we can do this with great success on Twitter, YouTube, Tumblr and Facebook, what’s wrong with us when it comes to Google Plus?”

In the end, we realised our problem had nothing to do with the way we were generating friends to our circles, or promoting to them. We hadn’t degenerated into drooling microbial spit wads that had no idea of what to do in our industry anymore. Quite simply it was all to do with…

…how Google Plus users interact.

Let me explain.

Although you’ll get the same people using Facebook, Twitter, Google Plus and every other social networking site imaginable, they use each site in different ways. For example, I use my LinkedIn profile a lot different than I use my personal Facebook page. I’d NEVER post about how I crashed my car into a zombie-elephant, went to a friend’s birthday dressed as Sailor Mercury or inhaled a moth last Tuesday to my connections on LinkedIn, because it’s a totally different crowd. However, if I had done those things I’d surely tell my Facebook friends about it. You jive, turkey?

What we found is that the crowd on Google Plus — or at least what people use it for — is something like LinkedIn. A place to share quality information and connect, but not as a place to promote or receive the promotion of services. Like a bee sting to the scrotum, they simply don’t fancy that kinda stuff on there very much.

In short, it’s not worth the effort to buy Google Plus friends because marketing to them in the end is about as easy as solving a Rubik’s cube while on fire. Regardless of how high-quality they are.

The solution? If you want to boost your numbers on a social site that works when you begin marketing to them, buy them on Facebook right here. Otherwise, we simply recommend you take a look at our article on how to get more followers on Plus to help you generate them naturally.

In short, don’t buy Google Plus friends.

Sorted? Sorted.