Sending a press release to the media — whether you decide to use a free distribution or effective paid distribution like the service here — there are some things to remember to ensure what you are sending gets the greatest response possible. In this post, we’re going to look at some of the main points to consider before you send your release out.

MAKE IT NEWSWORTHY
Too often we see companies sending out press releases which relate to something extremely minor such as a discount they’re running on services for a week. While it’s not always a bad idea to submit released like this to online distribution channels like PRlog.org as it will help boost your visibility online, It’s not something we’d recommend distributing to the media as you won’t get any response.

WRITE IT WELL
Nobody wants to publish a press release that sounds as if it were written by an orang-utan. If you have no idea how to write a press release, do a simple search on Google for examples, or check out some of the press releases we’ve submitted to the media for help. But at the end of the day if you’re really stuck, it might be a good idea to invest in a high-quality release writing service like the one you can find here.

CREATE EXCITEMENT
All press releases that garner a load of media attention are written to instill a certain emotion of excitement and drama. Not only will this pique the interest of the journalist who receives in their inbox (vastly increasing the chance of them creating a story about it), but it will also achieve the same effect when a potential client or customer reads it.

DETAILS
To make certain your release appears as credible as possible, be sure to give as many details as you can about your company, including a contact name, email address and phone number where possible. Have a catchy title for the release in bold at the top of the press release, along with when the news in question can be distributed to the public — if it’s right away, print “FOR IMMEDIATE RELEASE.”

TIMING
When it comes to sending out news, the time in which you send it can be crucial to it being picked up. For example, a lot of publications are crying out for news on the weekends as there is generally less for them to write about. Take advantage of this and send your release out on a Friday or Saturday night so it’s in the inbox of journalists when they get to work the next day. Also, keep in mind the cutoff times for news organisations, or the time before the news is broadcast. For TV and Radio it’s generally an hour or two, however with magazines and newspaper it is around 6-12 hours before commencement of printing.

If you keep these points in mind when writing and submitting your own press releases you should find their effectiveness seriously increasing. And in the end, a more effective press release means more customers and more money!

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