If you’ve been doing any kind of marketing online over the last couple of years, I’m sure you’ve heard all the constant “blah, blah, blah” that is talk about social media and how you should be using it or not only is your business going to fail, but your head is going to combust in a spontaneous fiery ball of magma. And while there is a certain grain of truth to the what they’re saying, I’m here to tell you that the hype is not always necessarily as true as some make it out to be.

In my opinion, social media isn’t all that’s cracked up to be — and for some, that may sound funny coming from someone who owns a social media marketing company. But in saying that, I do think you are an absolute and utter ball of amoebic fluid if you’re not utilising one type of social media to promote your business, which based on the title of this post, is obviously Facebook.

The truth is, marketing any business successfully using Facebook — and sometimes nothing but Facebook — is extremely easy. And for those of you savvy-sausages looking for this exact information, this post is going to reveal to you the most essential Facebook marketing tools, of course, expressed through my own humble opinion.

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