Archive for 2009
Mashable Launches Live Twitter Chatroom
Can’t get enough of Twitter? If you’re anything like us then you’ll know your insatiable Twitter addiction can never truly be satisfied and it seems that guys over at Mashable have created something to help us sate our cravings even more.
The Mashable Lounge is a chatroom which will allow users to sign in via their Twitter login and chat with other users, as well as to listen in to important Mashable news, interviews and other juicy social media gossip — all without revealing your Twitter password as is the case with most other services that use the oAuth.
So go and check it out! You never know, you might just see us there from time-to-time!
Think there’s no money to be made on Twitter? Think again — Dell’s outlet store on Twitter (@DellOutlet) has announced they’ve recently surpassed $2 million USD in sales, giving proof to the theory that the platform can be used to make money.
In less than two years they’ve gone from zero to 640,000+ followers and have earned over $1 million in the last year alone, throwing all doubbts out the window that Twitter could not be used as a successful marketing tool — in fact, they’ve shown everyone that for a free marketing medium, there are serious dollars to be made.
Despite this, it’s important to note that Dell did turn over $61 billion in 2008 (yeah, that’s with a “b”), so the marketing efforts on Twitter are really a minuscule drop in their earning pool.
But how exactly did they do it? Well, the fact that they had the Dell name to pull in the followers, as well as the marketing and branding power of a multi-billion-dollar organisation surely helped, though the simple fact is that if Dell can do it in that span of time, it’s extremely feasible that someone like you can do it as well.
All you need is the right strategy to get 640,000+ followers…
If you’re familiar with our services, you’ll know that a little over a month ago we began selling packages of Twitter followers and in that short time we’ve been absolutely bombarded with people looking to increase their follower numbers in order to help their marketing efforts — who knows, perhaps even you’ve invested in some!
We’re extremely excited to announce that as of today we’ve served over 250,000 followers to our clients — yes, that’s over a quarter of a million so far — on their accounts. We can’t imagine what the total impact that’s had on their combined efforts, though it must have been a HUGE one!
To celebrate even further, we’re offering you, our valued readers and clients, an additional 10% on top of any order of 5,000 or 10,000 followers but you have to be quick! This offer will be for the NEXT THREE CLIENTS ONLY and after that, we won’t be offering any more!
That means if you order a package of 5K or 10K followers right now, you’ll end up with a further 500-1,000 followers on top of your purchase at no extra cost. And considering we’re offering 25% off these services at present, we couldn’t imagine a better deal! Want to take advantage? Then you only need to go and buy Twitter followers right here!
So, thanks for celebrating the first 250,000 followers with us — we’re looking forward to the next quarter-million and beyond!
Alright guys, we hate to nag but today is the last day of our promotion where you can get 20% off all our packages of followers of 2,500 and above. We’d hate for you to miss out and if you do we don’t want you curling up into a ball in the corner and weeping, so if the clock runs out then don’t say we didn’t tell you so!
The only package that’s not being discounted is our 1,000 follower pack, though everything else you’ll get an automatic 20% off right now.
But how much will you save? Well it’s $29.40 off 2,500 followers, $53.40 off 5,000 followers and a whopping $99.40 off 10,000 followers. But you have to act right now to get those savings — they won’t last forever. In fact, they’re only going to last until the end of the night!
Want some? Get them by clicking here now.
In case you’re new to the world of us (that would be uSocial), you may not have known that about three days after we initially began trading in December of last year that Digg — or should we say Digg’s lawyers — sent us a Cease & Desist notice demanding that we cease trading due to our sale of social bookmarking votes.
In short, Digg were basically saying that we were in some way breaking the law by selling votes. We politely (well, maybe not so politely) advised them we were breaking no laws by selling votes and since then, nothing has come of it.
Anyway, if you haven’t yet read it (check it out on Mashable here — though they claim we were ‘banned’ by Digg, no such thing happened) then here is the letter Digg sent us in all its glory (names an contact detail omitted)!
Dear ####:
My firm represents Digg, Inc. (”Digg”). We have become aware that uSocial.net (”uSocial”) is paying users of www.Digg.com to manipulate content rankings on the Digg website. Digg hereby places you on notice that its website terms of use (located at http://digg.com/tos) expressly state:
IN ADDITION, YOU HEREBY AGREE THAT YOU SHALL NOT USE THE SERVICE (INCLUDING, WITHOUT LIMITATION, BY “DIGGING” ANY CONTENT) ON BEHALF OF (OR PER THE REQUEST OR INSTRUCTION OF) ANY THIRD PARTY. FURTHERMORE, YOU SHALL NOT REQUEST THAT ANY THIRD PARTY, OR PAY OR OTHERWISE ATTEMPT TO INFLUENCE ANY THIRD TO, MANIPULATE OR OTHERWISE AFFECT THE SITE IN ANY MANNER (INCLUDING, WITHOUT LIMITATION, BY PAYING ANY OTHER USER TO “DIGG” ANY CONTENT).
Pursuant to the website terms of use, your manipulation of Digg’s content rankings constitutes tortious interference with Digg’s agreements (i.e. its website terms of use) with the Digg users involved such activity.
Digg hereby demands that you immediately cease all attempts to have Digg users manipulate or otherwise affect the Digg service. Please provide us with written confirmation of your understanding of this matter within the next ten (10) days and assure us that the foregoing demands will be met.
This message should not be construed as a waiver of rights, an offer of settlement, or reliance on any specific facts or legal theories. Digg reserves all of its rights and remedies under applicable law.
If you have any questions or comments, please do not hesitate to contact me at ###-###-####.

Sounds strange? Well, it might be a funny name, but it’s the brand-new term we’ve coined for shock-tactic marketing, which we’ve already used and will be using to good effect in the future.
Simply put, Dead Baby Marketing is drawing attention to your business with powerful — and some might say extreme — tactics, like using phrases which will be picked up by the media, or which will grab people’s attention. In fact, the term “Dead Baby” we use in the title of this marketing tactic is a prime example of this, as it is something which will draw extreme attention.
This is an extremely basic introduction to just what Dead Baby Marketing is, so be sure to come back here soon where we’ll be going into it in more detail, how you and your business can use it, as well as examples of how we’ve used it successfully to promote ourselves.
In other words…watch this space!
Sending a press release to the media — whether you decide to use a free distribution or effective paid distribution like the service here — there are some things to remember to ensure what you are sending gets the greatest response possible. In this post, we’re going to look at some of the main points to consider before you send your release out.
MAKE IT NEWSWORTHY
Too often we see companies sending out press releases which relate to something extremely minor such as a discount they’re running on services for a week. While it’s not always a bad idea to submit released like this to online distribution channels like PRlog.org as it will help boost your visibility online, It’s not something we’d recommend distributing to the media as you won’t get any response.
WRITE IT WELL
Nobody wants to publish a press release that sounds as if it were written by an orang-utan. If you have no idea how to write a press release, do a simple search on Google for examples, or check out some of the press releases we’ve submitted to the media for help. But at the end of the day if you’re really stuck, it might be a good idea to invest in a high-quality release writing service like the one you can find here.
CREATE EXCITEMENT
All press releases that garner a load of media attention are written to instill a certain emotion of excitement and drama. Not only will this pique the interest of the journalist who receives in their inbox (vastly increasing the chance of them creating a story about it), but it will also achieve the same effect when a potential client or customer reads it.
DETAILS
To make certain your release appears as credible as possible, be sure to give as many details as you can about your company, including a contact name, email address and phone number where possible. Have a catchy title for the release in bold at the top of the press release, along with when the news in question can be distributed to the public — if it’s right away, print “FOR IMMEDIATE RELEASE.”
TIMING
When it comes to sending out news, the time in which you send it can be crucial to it being picked up. For example, a lot of publications are crying out for news on the weekends as there is generally less for them to write about. Take advantage of this and send your release out on a Friday or Saturday night so it’s in the inbox of journalists when they get to work the next day. Also, keep in mind the cutoff times for news organisations, or the time before the news is broadcast. For TV and Radio it’s generally an hour or two, however with magazines and newspaper it is around 6-12 hours before commencement of printing.
If you keep these points in mind when writing and submitting your own press releases you should find their effectiveness seriously increasing. And in the end, a more effective press release means more customers and more money!
To find out more about uSocial.net’s press release services, including out world-first unlimited press release distribution, click here now!
We’re not the first company in the world to offer unlimited press release distribution as there are several who provide services where they submit your press releases to an unlimited number of online sites and social media portals, however uSocial.net has gone one better and we’ve created the world’s first true unlimited service where we’ll send your press releases not to sites, not to free press release pages, but to our comprehensive list of over 560,000 media contacts worldwide.
This isn’t a joke — we are really the first company on the planet to offer such a service to our clients and we know that it’s going to ruffle some feathers. However, we also know it’s going to bring your sensational results, without having to break the bank.
As a special introductory offer, we’re virtually giving it away at only $97 per month — though you had better hurry because we will be raising the price very soon. Want to know more about this service? Then click here to read more.

*** The following is a press release distributed by us online and to various media organisations. ***